Rebuilding

When COVID-19 hit our community your Chattanooga Chamber reacted quickly. We developed a rapid response plan. The focus would be on ensuring our members had access to the resources and information they would need to survive this crisis.

We broadcast a new video series of COVID-19 updates online. We re-designed the front page of our website as a one-stop resource hub. We made connections and facilitated partnerships, as local businesses began to produce personal protective equipment. We worked with the school system to ensure students had access to the resources they needed.

When the deaths of George Floyd and so many others put a national spotlight on the struggle for racial equity, we joined with local business leaders and published a statement of solidarity. We committed to taking action for real change.

That began with changing our Diversify event to a virtual summit with speakers who addressed the conversation and community action centered on social justice.

As the year continued, and the twin crises of COVID-19 and racial inequity progressed, we remained focused on giving businesses fast facts they needed, from a trusted, local resource.

Man writing down something while listening on his mobile phone with a laptop

Created Resource Pages for Employers and Employees Impacted by COVID-19

Connected employees who were furloughed or laid off due to COVID-19, with employers who were hiring

Conducted intentional and targeted outreach to minority-owned businesses to provide support, information, and resources amid the pandemic

$

Raised for technology to support Hamilton County students remote learning

+

Diverse businesses attended webinars about funding supports available to businesses impacted by COVID-19

Largest employers convened for Business-Community Task Force, aimed at tackling the pandemic

%

Increased Attendance

+

PPE Produced Per Day

Through Chamber Facilitated Partnerships

Foundation

Chamber

+

Members Called and Surveyed

Eight CEO Roundtable Meetings with 20 CEO’s representing over 27,000 employees, focused on COVID-19 response and social injustice

Released daily public policy update with 360 active email addresses and over a 30% open rate. While advocating for liability reform with local, state and national officials.

COVID-19 Live Video Updates

+

Live Updates

Views

%

Increase In Engagement

%

Increase In Viewership

Chattanooga To Go Campaign

+

People Interacted Online

Impressions

National Media Impressions

522

Million Impressions

$2.4

Million Ad Equivalency

20:1

ROI